How companies use creativity to generate a profit while never charging customers a dime.
Welcome to Free For Customers by me, Jonathan Butler. Day by day the average user of software increasingly expects to get it for free.
With Silicon Valley startups getting hundreds of millions of dollars in funding they can afford the economies of scale by charging $10 dollars a month for their premium product built by thousands of people.
This leaves bootstrappers outmanned and outgunned, but frustration breeds creativity. This newsletter will cover the crafty, resourceful, and even genius ways the little guys have managed to be profitable without charging their customers.
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